Logo and brand design
A mark that still works at sixteen pixels and on the side of a vehicle, because it will have to do both.
Small is the hard part
Most logos are designed at the size of a screen and then used at the size of a thumbnail. A mark with fine detail, thin strokes or four colours turns to mush in a browser tab, a phone contact photo, or a listing thumbnail.
So the test is the small one first. If it reads as a favicon it will read anywhere.
And printed
Screens are backlit and forgiving; a van door, a keyring and a business card are none of those things. Marks get checked in one colour and reversed out of a dark ground as well as in full colour, because that is how they will actually get used.
Files you can use
Vector originals plus the flat formats a printer, a sign shop or a social platform will ask for. Yours outright, with no licence to renew and nobody to ask before using them.
What's included
- Vector master files (SVG and PDF)
- Raster exports at the sizes a printer or platform asks for
- One-colour and reversed versions
- A favicon and social profile crop
- Full ownership of the finished mark