Anovator

The brief

Anovator needed more than a brochure site. The product warrants explanation, so the site had to qualify visitors as well as inform them — and route serious enquiries to the sales team without anything falling through the cracks.

What we built

A fast static site with three interactive pieces carrying the sales load:

• An ROI calculator that lets a visitor model their own numbers rather than read a generic claim.
• A guided product quiz that narrows a visitor to the right product instead of leaving them to guess.
• A 3D asset viewer for inspecting the product from any angle.

The navigation and footer are built once and reused on every page, so changing a phone number or adding a menu item happens in one place. There’s no page quietly still showing last year’s details because someone missed it.

Turning interest into a conversation

Three points on the site ask a visitor to put their hand up: the demo request, “Request Information”, and warranty registration. All three land in the same place — the sales team’s inbox, straight away.

Nothing queues up in a dashboard waiting for someone to remember to check it. An enquiry that arrives on a Friday night is sitting in front of a person on Monday morning, in the place they already look.

Kept safe

A site that can send email needs a password to do it, and that password is the kind of thing that quietly leaks — sitting in the site’s own files, copied around with every backup, visible to anyone who ends up with the code.

Anovator’s doesn’t. It lives on the server, separately from the website itself, and it never travels with the site. The mailbox can’t be hijacked to send spam in the company’s name, and handing the site to another developer one day doesn’t hand over the keys with it.